From fashion editors to influencers: what today’s fashion journalists need to know

Like most industries, the smartphone has disrupted the style environment and editorial shoots that employed to be observed solely on the webpages of a shiny journal are now far too on our personalised screens. Irrespective of whether we’re scrolling by way of social media or next a manner influencer’s YouTube channel, we are consuming manner media in an solely distinctive way.

We’ve moved from the major display screen to the modest and today’s trend journalist needs to know how to showcase the most recent season’s kinds by an Instagram Tale. So says Nande Sulelo, head of STADIO School of fashion’s media section that delivers the pretty most up-to-date in ‘fashion media’ coaching by means of its Bachelor of Arts (BA) in Style with specialisation in Manner Media.

“Today’s style journalist is no longer pigeon-holed into operating for a magazine or brand they have a huge array of options accessible to them, many thanks to the explosion of digital media. This could imply representing a brand’s label on-line by becoming their social media manager, or even starting up their own trend platform, therefore turning into an influencer on their own who curates their personal stories,” says Sulelo.

“So even nevertheless our media might have altered, the entire world of trend remains as relevant now as it did at the height of the magazine era and is still a very remarkable job alternative.”

It could be explained that vogue is the purest sense of relevance and amongst the most adaptable industries it is the epitome of remaining present and captures the moment’s Zeitgeist. Fashion is news, it is constantly switching and is an embodiment of our occasions.

From the 1800s, when trend was reserved for the decide on handful of, to existing working day when we are now carrying tech – it is never ever static. Fashion journalists need to as a result evolve and consistently reinvent on their own to make it in the quickly-paced and energised fashion media globe, thinks Sulelo.

It is crucial then to select an establishment that will finest posture the vogue journalists-to-be for the realistic globe of work.

“A author who can just take a sterling photograph can hold the audience of a website whilst a trend reporter who can implement make-up and edit visual information will usually have a long record of makes waiting around to collaborate. In truth, collaboration is at the coronary heart of every thing that the style journalist does. It necessitates distinct skillsets and is why our degrees prepare pupils to be vogue reporters, stylists, photographers, filmmakers, trend marketers and makeup artists all in 1 curriculum,” claims Sulelo.

Collaboration between college students was most recently found through STADIO’s partnership with the Open Home windows Institute. Teaming up its make-up and style style students with the latter’s photographers and established designers, they manufactured outstanding items of trend art that had been just lately showcased at the STADIO Faculty of Fashion’s Open Working day held on the 16th of Oct at the Randburg campus.

“Working with other individuals is a main ingredient of being a style journalist and is element of the Manner Media degree teaching. This specialisation encourages collaborative tactics so that college students can build their own models, suggests Sulelo.

“They need to have to know how to integrate with new groups of individuals, from stylists to photographers, and generate magic jointly. In the actual world of operate, regardless of whether you are an influencer oneself or a brand supervisor, you will be performing with new sets of people today all the time and enabling collaborations – not to mention making a financial institution of contacts – is as a result a crucial element of our Manner Media curriculum.”