Google Cloud Announces New Partnership with Global Fashion Retailer

Strategic settlement will empower global retailing house to create much better omnichannel customer encounters and optimise interior provide chains by way of an organization details spine and innovative AI/ML capabilities

LONDON, June 30, 2022 /PRNewswire/ — Google Cloud now introduced a new partnership with world-wide style retailer, H&M Team. The alliance will see the Swedish multinational leverage Google Cloud’s in depth data analytics capabilities and safe, sustainable international infrastructure to additional enrich its customer knowledge and provide chain enablement.

Google Cloud will collaborate with H&M Team to develop an company facts backbone such as a main details system, details product or service, and superior synthetic intelligence (AI) and equipment discovering (ML) abilities. This will also contain the establishment of a new knowledge mesh to further make all styles of information and gatherings available from multiple resources together with in-keep, on the internet, its brands ecosystem and suppliers. 

As the partnership develops, this will translate to increased optimisation of inside source chains, as nicely as following-technology consumer encounters throughout a wide variety of product sales channels, from bodily outlets to ecommerce. What’s additional, this partnership will permit more enhancement of facts science and AI abilities throughout H&M Group’s business.

“H&M Group has a very long heritage of innovation across all our brands and constantly wishes to construct significant interactions with our shoppers. We are now even further accelerating digitalisation as we believe that in sustainable advancement run by state-of-the-art analytics and tech. Hence, I’m happy to announce we have discovered a supplier who matches our desires,” explained Alan Boehme, Chief Technologies Officer, H&M Group.

“We’re delighted to announce this partnership, and search ahead to operating with H&M Team to make new and interesting buyer ordeals, no matter if which is in-retail store or on line,” concluded Eva Fors, Handling Director Google Cloud Nordic Region. “We admire H&M Group’s motivation to innovation and are energized to go forward in our journey with each other.”

About Google Cloud

Google Cloud accelerates just about every organisation’s capacity to digitally rework its company. We produce business-grade methods that leverage Google’s reducing-edge engineering – all on the cleanest cloud in the business. Prospects in extra than 200 nations around the world and territories convert to Google Cloud as their trustworthy associate to help advancement and solve their most essential small business problems.

About H&M Team
Check out https://hmgroup.com/ 

Source Google Cloud