Luxury fashion brand to debut home collection at new Miami retail store

NEW YORK — Luxury style brand name Gaucho – Buenos Aires has launched the Gaucho Casa Residence assortment featuring 70 SKUs in lighting, décor and tableware, and company officials state that the debut household line will be featured along with its luxurious clothing in a new Miami keep scheduled to open in July.

The Gaucho – Buenos Aires retail store will be situated in Miami’s Style and design District and will contain goods from the company’s 800-SKU clothing line, leather-based items and components, and the Gaucho Casa dwelling assortment.

Founder Scott Mathis and Director of Design Lautaro Garcia de la Pena said the new home items are influenced by the “rarified heritage of Buenos Aires” and Argentina’s gaucho, or cowboy, lifestyle.

“Gaucho – Buenos Aires embodies the daring spirit of our namesake — the horsemen that represent our Argentinian lifestyle, traditions and pleasure — and infuses it with the modern, cosmopolitan strength of our funds metropolis,” Mathis explained. “The end result is anything wholly personal, no matter if it is a person of our fine leather handbags or our exceptional house items.  Anything we make is a celebration of fashion, craftsmanship, adventure and all life’s pleasures.”

The Gaucho Casa Residence assortment features ethically sourced pure components from Argentina, New Zealand and Iceland. Price points for the residence products and solutions vary from $35 to $800.

“Coming out of the pandemic where we all put in an unparalleled volume of time at dwelling, this yr has reaffirmed anything we by now understood to be correct: A luxuriously cozy throw or an exquisitely sophisticated lamp has the capability to rework every corner of our homes into a put of natural beauty and, in transform, elevate our mood,” Garcia de la Pena claimed. “Such is the electric power of outstanding style.”

Mathis suggests the merge of Argentinian and American cultures is a organic suit for high-conclusion retail items.

“Both the tradition of Argentina and the United States appreciate luxurious items,” he explained. “Argentina is a wonderful resource to find or produce these luxurious goods, whilst the U.S. has infinite chances to element these products which are remarkably in demand from customers by the American viewers.”

Mathis added that the Casa Residence selection appeals to buyers trying to find artisanal goods.

“We get the job done with proficient Argentinians who are masters of their crafts and use the very best excellent supplies,” Mathis continued. “Our consumers affiliate craftsmanship with excellent, and look for out handcrafted, artisanal products every time feasible. They also recognize shopping for products that have a tale powering them, that they can share with some others. They are globally minded, therefore a brand like Gaucho, who supports regional artisans, cultures and crafts appeals to them.”

See also:

I’m Cindy Hodnett, govt editor of brand name growth for BridgeTower Media’s Dwelling Furnishings Division. Most not too long ago, I labored in a advertising information improvement position, and now I’m putting my editor’s hat back again on for Home furnishings These days, House Accents These days, Presents & Decorative Extras, Designers Today, Dwelling Textiles Nowadays and Property Furnishings News. My first introduction to the trade aspect of house furnishings was as an editor for FT in 2012 and founding editor of Designers These days in 2015, and now I’m after once again operating along with some of the industry’s most committed gurus to retain our readers educated about the situations, folks, and organizations that impression their small business.