Chipotle Mexican Grill is heading back into the metaverse to give absent free burritos.
Starting up on National Burrito Day – Thursday, April 7 – the speedy-everyday chain is launching the Chipotle Burrito Builder on Roblox, which it describes as a “new simulation knowledge that will challenge gamers to roll burritos in the metaverse to gain Burrito Bucks.”
The initial 100,000 Roblox gamers to efficiently roll a burrito will generate sufficient Burrito Bucks to trade for an entrée code that can be employed on the Chipotle application or the chain’s web site in the U.S. and Canada. The codes will be accessible though provides very last and are legitimate by April 13.
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This is not the very first time Chipotle has teamed up with Roblox, a child-welcoming on the web gaming system.
In late Oct, Chipotle experienced a Boorito Maze match on Roblox but a working day into the Halloween contest people experienced difficulties accessing the system. Roblox explained its 73-hour outage was not connected to the Chipotle activation.
Last calendar year for Burrito Day, Chipotle gave absent $100,000 in absolutely free burritos and $100,000 in Bitcoin by an interactive match.
Chipotle Burrito Builder sport: No cost food codes and totally free burritos for a 12 months
Chipotle stated Tuesday that the Roblox Burrito Builder “marks the first time a brand name has enabled Roblox gamers to gain and exchange a Roblox in-expertise forex for real-earth things, in this circumstance, a burrito or other entrée from Chipotle.”
The Chipotle Burrito Builder will be ‘90s themed to pay out homage to the initially Chipotle spot that opened in 1993 and the beginning of the chain’s burrito.
The Burrito Builder is scheduled to go dwell at 3:30 p.m. PT/6:30 p.m. ET Thursday at Roblox.com/chipotle. The 100,000 totally free codes will be readily available while materials last.
The activity will also characteristic a true-time leaderboard and the leading five gamers on the leaderboard by 11:59 p.m. PT every single day from April 7 to 13 will acquire cost-free burritos for a 12 months. Learn more about the sport at Chipotle.com/NationalBurritoDay.
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New Chipotle burrito inspired by Roblox users
Chipotle stated it will start the initially-at any time menu item encouraged by Roblox to rejoice its return to the metaverse. The chain polled Roblox gamers on Twitter to assist make their collective go-to burrito purchase, which it has dubbed the “Chipotle Burrito Builder Burrito.”
The burrito – which Chipotle explained “will be the initial serious-globe menu item made by the metaverse neighborhood for a nationwide cafe brand name – options white rice, black beans, rooster, tomato salsa, tomatillo pink-chili salsa, bitter product, cheese, lettuce and guac.
The new menu product will be offered on the Chipotle app and Chipotle.com for a confined time starting Thursday for Chipotle Benefits members.
Chipotle Roblox giveaway and Chipotle Benefits Exchange
Also on Burrito Working day, Chipotle mentioned it will develop into the to start with cafe brand name to allow its loyalty customers exchange rewards factors for a Roblox reward card. With the Chipotle Benefits Exchange on the Chipotle app and Chipotle.com, 100 benefits details can be exchanged for a $5 Roblox Electronic Reward Card with a price of 400 Robux. A total of 10,000 reward cards will be offered by the Chipotle Benefits Trade.
Chipotle will give away a overall of 1 million Robux to admirers on April 7 by means of its Twitter account, @ChipotleTweets.
Chipotle Burrito Working day freebie: Queso Blanco promo code
On Thursday, Chipotle Rewards members can get a no cost aspect or topping of Queso Blanco with the acquire of an entrée when they use the electronic-only promo code NBD2022 at checkout on the Chipotle app and Chipotle.com.
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