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September 10, 2022

What Fashion’s E-Commerce and Tech Professionals Need to Know Today

Discover the most relevant industry news and insights for fashion’s e-commerce and technology professionals, updated each month to enable you to excel in job interviews, promotion conversations or perform better in the workplace by increasing your market awareness and emulating market leaders.

BoF Careers distils business intelligence from across the breadth of our content — editorial briefings, newsletters, case studies, podcasts and events — to deliver key takeaways and learnings tailored to your job function, listed alongside a selection of the most exciting live jobs advertised by BoF Careers partners.

Key articles and need-to-know insights for e-commerce and technology professionals today:

1. The Secrets to a Successful NFT Drop

The team behind Adidas’ “Into the Metaverse” NFT collection. (Adidas)

The best NFT projects have a few things in common, like creativity, appeal to a clear audience and value beyond the price. Where brands might have gotten away with selling just about any NFTs during last year’s frenzy, today their quality and utility matter more as NFT prices and trading volumes plunge and their novelty has long since worn off.

“The best projects are those which take an existing brand somewhere new but recognisable,” said Ian McMilan, chief growth officer at Mojito, a technology platform that specialises in helping brands such as Sotheby’s launch web3 projects. “Show me something new about you that feels still like you. […] You need to constantly be injecting energy into this community by creating new value, and so you need a constant drip of content, of new NFT drops, of new utility.”

Related Jobs:

Assistant Content Producer, Deckers Brands — London, United Kingdom

E-Merchandising Assistant, Prada Group — Milan, Italy

Senior Analyst Customer Engagement, Tapestry — North Bergen, United States

2. Richemont, Farfetch and YNAP: Understanding a Transformational E-Commerce Deal

Farfetch will acquire a 47.5 percent stake in Yoox Net-a-Porter (YNAP) from Cartier-owner Richemont. (Shutterstock, Collage by BoF/Shutterstock, Collage by BoF)

The deal is broken down into two phases. The first phase will see Farfetch acquire a 47.5 percent stake in YNAP from Richemont, while the Emirati business mogul Mohamed Alabbar will acquire a 3.2 percent stake, helping to bring Richemont’s stake below 50 percent so it can deconsolidate the unit in its financial reporting. Richemont will [then] receive shares in Farfetch, valued at around $440 million at the time of the deal, which it has agreed to hold as an investment; in five years, it will receive another $250 million in Farfetch shares.

The transaction, which is expected to be completed before the end of 2023, leaves YNAP without a controlling shareholder. But the tie-up lays a path for Farfetch to acquire the rest of YNAP, with options in place for Richemont to sell Farfetch the remaining shares if YNAP achieves profitability (measured by adjusted EBITDA) within three to five years.

Related Jobs:

E-Commerce Buyer, Scotch & Soda — Hoofddorp, Netherlands

Email Marketing Specialist, P448 — Milan, Italy

Digital Marketing and E-Commerce Manager, Greenwich Retail Group — New York, United States

3. Nike Has Giant Ambitions for Its Newest Innovation

Introducing Nike Forward. (Nike)

Forward is a more sustainable material with even better performance qualities than [Nike’s] usual materials, according to the company. It has a higher warmth-to-weight ratio and a carbon footprint that’s 75 percent smaller than the brand’s comparable knit fleece.

Nike sees it as a manufacturing innovation that will ripple through its offering and, according to [Carmen Zolman, vice president of innovation apparel design], could even eventually make its way into footwear. The process to make it cuts out some of the most carbon-intensive steps of traditional clothing production, specifically spinning raw fibres into yarn and then weaving or knitting that yarn into fabric. If Nike is able to replicate the success of either Dri-Fit or Flyknit, it would provide a sizable boost to its apparel business.

Related Jobs:

Sports Product Development Intern, Farfetch — Milan, Italy

Digital Marketing Manager, SMCP — New York, United States

E-Commerce Coordinator, Amiri — Los Angeles, Unites States

4. How Fashion’s Relationship With Buy Now, Pay Later Is Changing

At New York Fashion Week, Revolve will be one of the first retailers to use Checkout Links, a new product by Bolt, a fintech company. (Courtesy)

[Buy now pay later firms such as] Klarna, Affirm and Afterpay have seen valuations plummet amid new regulations and rising borrowing costs. These concerns have been amplified as the fintech firms have sought to become consumer brands themselves. The biggest advertise heavily (Afterpay is the lead sponsor of New York Fashion Week as well as London Fashion Week under its UK subsidiary, Clearpay).

In fashion, companies are nervous about allowing yet another intermediary to have dibs on data about their customers and transactions — similar concerns have kept many brands off of Amazon and other e-commerce sites.

Related Jobs:

CX Researcher and Analyst, PVH — Amsterdam, Netherlands

Customer Care Technology Manager, Zalando — Berlin, Germany

Retail Operations Technology Specialist, Kering — Beverly Hills, United States

5. What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?

“The merge” will see the Ethereum blockchain that provides the backbone for most NFT projects transitioned from its existing proof-of-work mechanism to a more efficient proof-of-stake system. (Getty Images)

Scheduled to start on or around September 15, “the merge” will see the Ethereum blockchain transitioned from its existing proof-of-work mechanism to a more efficient proof-of-stake system. Currently, every time there’s a transaction on Ethereum, computers compete to validate it by racing each other to solve complex equations, requiring enormous processing power but yielding a reward for the winner.

The new system will dispense with this competition and instead involve investors “staking” ether — the native currency of the Ethereum blockchain — in a pool, entering them into a lottery that will select one to validate the transaction and claim the reward. The merge is supposed to reduce [its] energy use by more than 99 percent. For the many fashion companies with Ethereum-based NFTs, such as Adidas, Nike and Gucci, there’s a lot at stake for their sustainability credentials.

Related Jobs:

Digital Performance Marketing Associate, Ralph Lauren — London, United Kingdom

Senior Manager Trend and CAD, Soma — Fort Myers, United States

Senior Engineer Omnichannel Personalisation and Engagement, Neiman Marcus — Irving, United States

6. Is Now the Time to Hire a Virtual Influencer?

Miquela, the new face of Pacsun. (Pacsun)

It’s easier to imagine virtual influencers becoming more prominent if the metaverse that people like Mark Zuckerberg imagine ever comes into existence and the average internet user spends much of their time embodied by a digital avatar. There would be no obvious difference between the look of a computer-generated character and the avatar of a real person. It could even open the door to virtual influencers that don’t try to be human. Instead of looking like Miquela, it could look like a Bored Ape.

Many brands are in the process of experimenting in immersive worlds, NFTs and other technologies as they try to develop best practices they can use in the future. They’re not always going to get it right, which carries risks for image-centric fashion businesses, but they also remember the costs of being late to adopt new tools like e-commerce and social media.

Related Jobs:

Performance Marketing Product Owner, Tommy Hilfiger — Amsterdam, Netherlands

Customer Experience Manager, Mytheresa — Munich, Germany

E-Commerce Analyst, Veronica Beard — New York, United States

7. Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators

The MetaBirkins, which aren’t by Hermès or even really bags. (Mason Rothschild)

The [MetaBirkins] case is already shaping how the industry thinks about NFTs from a legal perspective. In his order, the judge made clear that NFTs, despite being code pointing to an image, can qualify as artistic expression, which means — importantly — they could be protected as free speech by the first amendment to the US constitution, according to Felicia Boyd, US head of IP brands at law firm Norton Rose Fulbright. Commodities such as mass-produced reprints of artwork do not receive that protection.

The court [also] acknowledged there is a distinction between the MetaBirkins and a digital wearable. It’s still unclear if any eventual decision would address whether the law should treat them differently, but the point is hardly moot when digital creators are making and selling items for use in online spaces from Roblox to The Sandbox, a new blockchain-based world.

Related Jobs:

3D Developer, Hugo Boss — Stuttgart, Germany

Product Copywriter, La Garconne — New York, United States

Digital Technician, Gap Inc. — San Francisco, United States

8. Eco-Fashion’s Next Big Idea: Turn Pollution Into Products

A dress from Zara’s capsule collection containing materials derived from captured carbon. (Zara)

Efforts to develop materials from captured emissions are nascent, in many cases still in development in the lab. Products currently on the market typically contain only a small amount of recycled carbon and face significant financial and structural barriers to scale.

A landmark climate bill signed into law in the US this month could help change that. […] The Inflation Reduction Act is a sweeping package of legislation that represents the most aggressive action on climate ever taken by the US government. It’s designed to pump hundreds of billions of dollars into technologies that will help the country meet global climate goals, among them carbon capture.

Related Jobs:

Development and Production Administrator, Margaret Howell — London, United Kingdom

Design Director Sustainability, Coach — New York, United States

Product Development Analyst, Tiffany & Co. — New York, United States

August 25, 2022

Look of the Week: At 55, Nicole Kidman remains one of fashion’s biggest risk-takers

Created by Leah Dolan, CNN

That includes the good, the poor and the unattractive, ‘Search of the Week’ is a common collection dedicated to unpacking the most talked about outfit of the past seven times.

Oscar-profitable actor Nicole Kidman caught the Internet’s notice this week with a new shoot for Great Magazine.

Kidman, who turned 55 this summer season, flexes her impossibly sculpted triceps on the magazine’s deal with — a cascade of pink hair falling over just one shoulder with a section cropped bluntly at her chin. Not a electrical power accommodate or black turtleneck in sight: Kidman is styled in items from fashion manufacturer Diesel’s Autumn-Winter 2022 assortment, which debuted at Milan Manner Week this February — a really praised array replete with Y2K-motivated trucker hats, denim trench coats and the buzzy belt-skirt Kidman wears.

The actor wore head-to-toe Diesel for the first cover. Photography by Zhong Lin, styling by Robbie Spencer and creative direction by Katie Grand.

The actor wore head-to-toe Diesel for the very first cover. Pictures by Zhong Lin, styling by Robbie Spencer and innovative way by Katie Grand. Credit history: Zhong Lin

A next address reveals Kidman in a colossal pair of patent thigh-large boots — comparable to those noticed on Rihanna just very last week — from Y/Undertaking, a label that, like Diesel, is helmed by Belgian designer Glenn Martens. And in the course of the 20-webpage style editorial, pictures seize Kidman in a number of net-breaking looks, like the notorious naked print costume and a double denim Diesel ensemble.

It’s all in celebration of a new accolade bestowed on her by the journal. Dubbed as its “Excellent Icon” — a person of 23 new awards launched in an try to highlight business expertise throughout the board — Kidman is praised for her unrelenting curiosity and flexibility.

“I make my selections the way a teen would,” she said in an accompanying interview. “Not taking part in out the effects. I solution issues like, ‘I want to do this, I am gonna check out it. It can be had its ups and downs. It essentially will make for a definitely tumultuous profession — which I’m into.”

Kidman won the "Perfect Icon" award recently launched by the magazine. Photography by Zhong Lin, styling by Robbie Spencer and creative direction by Katie Grand.

Kidman received the “Great Icon” award recently launched by the magazine. Photography by Zhong Lin, styling by Robbie Spencer and innovative route by Katie Grand. Credit score: Zhong Lin

This penchant for daredevil dressing has lengthy supplied Kidman an edge in the high fashion place, as well. In February, she appeared on the go over of Vanity Fair’s most current “Hollywood Challenge” in the infamous Spring-Summer months 2022 Miu Miu micro-skirt — a piece so prolific that an Instagram account now diligently chronicles just about every time it is worn by an influencer or movie star. (There have been 111 posts in six months.) The appear is manufactured all the extra dynamic mainly because Kidman “begged” stylist Katie Grand — also the inventive director for the Best shoot — to have on the shorn chino skirt, the actor later informed director Baz Luhrmann in an interview for Vogue Australia.

For the duration of Paris Haute Couture 7 days in July, Kidman joined Bella Hadid, Kim Kardashian and Dua Lipa on the runway to design for Balenciaga.

But the actor has prolonged been a single of fashion’s most astute threat-takers. In 1997, Kidman wore a chartreuse Dior dress manufactured from embroidered silk to the Oscars. Made by John Galliano, the search induced this sort of a stir it now boasts its personal focused Wikipedia web site. The gown’s color was so seriously criticized by comic and purple carpet critic Joan Rivers (who informed Kidman the hue was “making her puke” and allegedly made retching noises as the actor walked previous), some argue it served produce a lifestyle of cautious crimson carpet dressing that endures currently. “John (Galliano) manufactured it for me, and I adore it,” Kidman instructed Women’s Don Everyday at the celebration. “I you should not know if people will get it. But if they will not, properly, it’s possible they should.”

Tom Cruise and Nicole Kidman on the red carpet for the 69th Academy Awards in 1997.

Tom Cruise and Nicole Kidman on the purple carpet for the 69th Academy Awards in 1997. Credit rating: Vnice Bucci/AFP/Getty

Deeply intertwined with narrow splendor standards, manner is generally viewed as a younger person’s activity — with the anticipations on what to don rising evermore restrictive as you age. But Kidman claimed for her, entertaining takes priority over fitting in. “As I constantly say, ‘I’m gonna do what I want to do,'” she instructed Ideal. “Which is almost certainly why I click with photographers, as I am not here to stamp myself on you, but instead you stamp yourself on me and for us to expand together. Let’s play!”

February 12, 2022

Eileen Gu’s popularity in China makes her luxury fashion’s dream model

Prepared by Oscar Holland, CNN

Contributors Teele Rebane, CNNLizzy Yee, CNN

A edition of this tale appeared in CNN’s In the meantime in China publication, a three-occasions-a-week update exploring what you need to know about the country’s increase and how it impacts the entire world. Sign up here.

For followers of freestyle skiing and fashion alike, the buzz surrounding Wintertime Olympian Eileen Gu at this year’s Video games has come as very little shock.

The 18-calendar year-old’s gold medal overall performance in the large air levels of competition thrust her into the world wide highlight Tuesday, sparking this sort of a furor in China that social media platform Weibo crashed underneath the excess weight of desire. But Gu has expended many years establishing herself as equally a major athlete and a massively bankable product who appeals to brands in equally Asia and the West.

In 2021, as she received gold medals at the skiing Earth Championships and Winter X Games, Gu was also forging rewarding partnerships with style properties and luxurious labels. Signing for IMG Products, the company symbolizing Bella Hadid, Kate Moss and Hailey Bieber, she has penned bargains with Louis Vuitton, Victoria’s Top secret and Tiffany & Co., as very well as the luxurious Swiss watchmaker IWC and cosmetics model Estée Lauder, among others.

In truth, the California-born athlete is amid the most greatly sponsored athletes at these Olympics. She arrived in Beijing with much more than 20 industrial partnerships, ranging from Beats by Dre headphones to Cadillac.

A promotional image from Gu's recent campaign with Louis Vuitton.

A promotional impression from Gu’s the latest campaign with Louis Vuitton. Credit history: Louis Vuitton

But it is Gu’s mass enchantment in China, wherever she is regarded by her Chinese title Gu Ailing and has been nicknamed the “Snow Princess,” that makes her specially important to brands.

Obtaining switched her sporting allegiance to her mother’s dwelling nation in 2019, Gu’s fluency in Mandarin has helped protected her location on Chinese Television adverts, billboards and even milk cartons (as the face of Inner Mongolia-based mostly Mengniu Dairy). E-commerce huge JD.com, cafe chain Luckin Coffee and telecoms business China Mobile are between the rising list of mainland brand names that she’s modeled for in the latest months.

China is on keep track of to turn out to be the world’s major luxury market place by 2025, in accordance to consulting agency Bain. The Asian edition of advertising and promoting field magazine Marketing campaign approximated that new endorsements there could be earning the athlete all around 15 million yuan ($2.5 million) apiece — and that was right before her gold-medal results.

Eileen Gu seen on a JD.com advertisement at a bus stop in Beijing, China.

Eileen Gu noticed on a JD.com advertisement at a bus prevent in Beijing, China. Credit score: Tingshu Wang/Reuters

In accordance to Bohan Qiu, whose Shanghai-centered artistic company Boh Undertaking will work with key trend makes, Gu’s surging reputation in the region comes at a time when nationalist delight in China has found “the relevance of Western celebrities” lessen.

“For this generation, a ton of the celebs listed here are fairly domestic-oriented — so (Gu) getting fifty percent-American half-Chinese, and talking both of those languages fluently, has a incredibly world wide attractiveness,” he claimed more than the telephone, introducing that the country’s Gen Z demographic contains “third society kids” who concurrently realize Chinese and Western contexts. “She is certainly a as soon as-in-a-decade sort of expertise.”

Gu has coupled massive-cash offers with reputable magazine functions and appearances at A-listing fashion reveals. Noticed at situations like Paris Manner 7 days as much back as 2019, she has because been witnessed on Louis Vuitton’s entrance row and the notoriously special Met Gala, in which she arrived on the pink carpet sporting a Carolina Herrera bubble dress.

“The trend environment has aided balance my instruction,” she informed Vogue Hong Kong, appearing on the deal with of the magazine’s July difficulty. “Just like skiing, modeling needs incredible expression and individuality. It demands creative imagination, self esteem, and the means to find out and adapt… The changeover in between modeling and skiing became a break and a follow for each individual other that served me ultimately feel additional motivated in each and every region.”

Eileen Gu pictured with Stacy Martin (left) and Venus Williams (right) at the Louis Vuitton Womenswear Spring/Summer 2022 show at Paris Fashion Week last October.

Eileen Gu pictured with Stacy Martin (remaining) and Venus Williams (appropriate) at the Louis Vuitton Womenswear Spring/Summertime 2022 present at Paris Vogue Week final Oct. Credit score: Pascal Le Segretain/Getty Visuals

Gu has also appeared on the cover of Chinese editions of GQ and Elle. And as guest editor of Vogue China’s Gen-Z-centered bimonthly difficulty, Vogue+, the athlete just lately explored the complexities of her id less than the topic “code swap.”

“I required to examine and showcase the inherently malleable mother nature of adolescent identities, Gu wrote on Instagram, “a quality I have uncovered myself tapping into time and time once more as I exhibit diverse aspects of myself (athlete, model, scholar, Chinese, American, teenager, author, general public persona, and many others) in various environments. All people code switches, and I imagine it truly is time we commence celebrating that multifaceted mother nature.”

The skiing star guest-edited an issue of Vogue China's Gen-Z-focused bimonthly issue, Vogue+.

The skiing star visitor-edited an challenge of Vogue China’s Gen-Z-centered bimonthly concern, Vogue+.

A ‘safe bet’ for manufacturers

Gu’s social media is also littered with vogue. Whether or not putting up to Instagram or writing to hundreds of thousands of followers on Xiaohongshu and Weibo (the Chinese equivalent of Instagram and Twitter, respectively), her feeds flit between sport and style, with shots from the slopes posted along with modeling pictures and her latest vogue editorials.

Her unguarded solution has helped her join with young lovers, in equally China and the West, who want to see “earlier mentioned and over and above the education, the sporting activities, the additional official aspect of factors,” explained Qiu. “A large amount of Chinese famous people are substantially a lot more protected by their agent or management, or they have a challenging time sharing the much more true sides of their lives.”

Soon immediately after past Friday’s opening ceremony, Gu posted a “lookbook” of outfits she experienced worn at the Game titles so much. In other places, she has shared messages aid from supermodel Karlie Kloss and a viral movie of her unboxing gear from Chinese sportswear brand Anta for an impromptu vogue show in the Olympic village.

“My god, that vest and down jacket give off supermodel vibes,” wrote one consumer beneath the latter online video on the Chinese variation of TikTok, Douyin. “The Frog Princess is so modern,” browse a remark on a different video clip, employing a further Chinese nickname presented to Gu on account of a green ski helmet she wore as a baby. “Cheering you on to be the best at the Winter Olympics.”

An advertising billboard shows Eileen Gu promoting the Chinese dairy company Mengniu Dairy.

An promoting billboard shows Eileen Gu advertising the Chinese dairy business Mengniu Dairy. Credit score: Noel Celis/AFP/Getty Photos

Even in the heat of levels of competition, Gu has employed her public platform to enhance her vogue credentials and market Chinese culture. Speaking to reporters immediately after qualifying for the large air closing on Monday, she pulled up her race bib to exhibit the cameras a black jacket embroidered with a golden dragon. “This is a piece of clothes I built, with Chinese components,” she explained in Mandarin.

Gu’s ascent will come at a time when Western labels usually obtain on their own subjected to purchaser boycotts for perceived missteps — anything from casting versions that never in shape Chinese attractiveness specifications to printing T-shirts listing Hong Kong and Macau as countries, somewhat than cities. Her refusal to be drawn on political issues may perhaps bolster her standing as a very low-danger ambassador.

The skier has remained restricted-lipped on the lots of controversies encompassing China at these Online games, including Beijing’s alleged treatment of Xinjiang’s Uyghur populace and problems in excess of the nicely-being of tennis star Peng Shuai.

“You will find no will need to be divisive,” she lately informed the New York Times soon after declaring she would “pass” on queries about China. “I assume all the things I do, it is really all about inclusivity.”

Requested about Peng at a press conference this 7 days, Gu basically welcomed her attendance and expressed gratitude that the tennis participant was “delighted and healthy and out below undertaking her point all over again.” Gu has also dodged thoughts about whether she was compelled her to forfeit her US passport, as China does not formally understand dual citizenship.

Associated movie: Reporters push Eileen Gu above her citizenship. See her response

Her diplomatic approach echoes that of tennis star Emma Raducanu, who also received praise from point out media and trended on Weibo soon after profitable the US Open last yr. (She way too has a Chinese mom and has dealt with enthusiasts on social media in Mandarin). Raducanu has considering the fact that signed with the likes of Dior, with talent supervisor Jonathan Shalit, telling CNN past year that he expected her to make “properly more than $100 million” in sponsorship promotions in 2022.

But compared with the tennis star, who continues to stand for the United kingdom, Gu’s conclusion to ski for China can make her an even extra bankable title, in accordance to Qiu.

“Athletics heroes are undoubtedly the new idols below,” Qiu mentioned, incorporating: “They’re nationwide heroes, which makes them a pretty harmless guess for manufacturers to operate with.”

Best graphic: Eileen Gu in a campaign for Louis Vuitton.

February 11, 2022

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February 8, 2022

Vedant Fashions IPO Subscription Status: Vedant Fashions IPO sails through on strong QIB demand

The Rs 3,149.14 crore-first public providing (IPO) of Vedant Fashions (VFL) sailed through on the remaining working day of the bidding process on Tuesday on potent demand from customers from QIBs.

The challenge was subscribed 1.01 instances by 1.13 pm as it saw bids for 2,58,06,187 shares versus an presenting of 2,54,55,388 shares in the difficulty, the BSE details showed.

The quota for retail investors was subscribed 34 per cent even though HNI quota fetched bids for only 11 for every cent of their allocation. The part reserved for QIBs was subscribed 2.86 times.

The organization is aiming to raise Rs 3,149.19 crore via its first stake sale, which is completely an offer for sale (OFS) workout from the promoters and present shareholders.

The business is advertising its shares in the vary of Rs 824-866 apiece in the maiden general public presenting, which can be subscribed till Tuesday, February 8.

Included in 2002, Vedant Fashions caters to the Indian celebration have on market with a various portfolio of manufacturers. It provides a a single-halt place with a extensive-spectrum of product or service choices for each and every celebratory occasion.

Vedant Fashions’ portfolio of manufacturers includes ‘Manyavar’, ‘Mohey’, ‘Mebaz’, ‘Manthan’ and ‘Twamev’.

Brokerages have a combined critique on the problem. Critics have flagged in excess of the expensive valuations, leaving minor place for the upside. Individuals who are backing the problem are beneficial on its current market existence, section leadership and strong offer chain.

Vedant Fashions is amongst the best businesses in the Indian marriage ceremony and celebration put on phase. The company’s financials endured a setback, which could be thanks to COVID-19, claimed Swastika Investmart in its pre-IPO note.

“The challenge is valued at P/E 161(x) to its FY21 EPS of Rs. 5.36 and P/BV of 24.42(x) on NAV of 35.45 that appears to be to be overpriced also the issue is purely OFS based,” it included with an ‘avoid’ score to the IPO.

Vedant Fashions garnered Rs 945 crore from anchor traders as it allotted 1,09,09,450 equity shares to anchor buyers at Rs 866 apiece aggregating the transaction measurement to Rs 944.75 crore, in accordance to a BSE round.

The IPO’s anchor e book has bought great response from overseas and domestic funds, stated Piyush Nagda, Head – Investment Solutions, Prabhudas Lilladher

“Its flagship manufacturer Manyavar is classification leader in mens branded wedding day apparel segment and the company has created good scale via its franchise-owned Exclusive outlets (EBOs) but valuation is substantial and we remain cautious,” he extra.

February 7, 2022

A ‘safe bet’ for manufacturers

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